The TV Week Logie Awards has introduced a new category to recognise excellence in advertising, the ‘most popular TV commercial’ award.
The new award aims to celebrate the most creative, entertaining and the best TV commercials produced for Australian audiences and consumers.
The Logies has introduced a new award to celebrate advertising
The Logies’ new category will be voted for by the general public rather than the advertising industry itself.
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The winning commercial will then appear in the credits at the end of the national broadcast while the creative team behind the ad will be invited to attend the Logies Awards at The Star Gold Coast.
Last year the Logies delivered its lowest audience to date with 851,000 metro viewers tuning in.
Paul Weaving, CMO and publisher at Bauer Media, said: “Australia’s creative industry produces some of the most memorable and entertaining television advertising in the world.
“We’re delighted that Australian TV viewers can now have their say on the commercials that resonate with them in this new TV Week Logie Award.
“Agencies have been calling for this award for some time and we’re delighted that in 2019 the Most Popular Television Commercial has been added to the awards.”
The award is open to TV ads which appeared on air between January 1 and December 31 2018.
Media, creative, advertising and content agencies are all eligible to enter their TV commercials by entering at www.baueradvertising.com.au/logies-award/#enter-now.