Channel T expands remit with 3M adding Asia Pacific region

Creative agency Channel T has expanded its relationship with 3M and Post-it, adding Asia Pacific to its remit.

Following a three-way pitch, Channel T will now be responsible for creating a ‘Teamwork Lab’ campaign which will be filmed in both English and Japanese.

Channel T has added Asia pacific to its remit

Miki Nakamura, Asia digital commerce leader at 3M, said in a statement: “Channel T have created campaigns for Post-it® and Dry Erase throughout the region and have a great understanding of our products and drivers of the category.

“Their strategic and creative strength has resulted in them becoming an increasingly important partner for 3M in the region.”

Lisa Ramsey, managing director at Channel T Sydney, said: “Our Post-it work has achieved double digit growth in a declining category, so it’s great to have expanded our relationship further with the APAC collaboration team.

“With the evolution of workspaces and how people work together, no other company is thinking more about how collaboration tools can work together to drive better outcomes.”

The win comes after Channel T created a campaign for Post-it in March, which saw the brand send a super sticky note into space to prove how sticky it is.


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