Pin point creativity
Sometimes it doesn’t take a client for an agency to do creative work.
As this video posting (65,320 pins!) from Leo Burnett Sydney demonstrates:
Update: The exercise came from the agency’s training programme, Black Pencil Academy, where it gave interns the task of creating a piece of art on a wall, CEO Todd Sampson tells Mumbrella.
love this, love the skull — very reminiscent of the W+K12 ‘Fail Harder’ project from a while back:
https://www.youtube.com/watch?v=-xffQBxfKJg
‘reminds me of an idea which was done earlier… and done better.”
Interesting that everyone wants to leave an agency that’s so collaborative. ‘People first philopshy’, my arse.
Fab project! Well collaborated, designed, edited and what hot nipples that man has!
“This video has been removed by the user”… I was looking forward to seeing the “agency staff started getting in on the act and putting pins in themselves”. Rather macabre. But that makes sense since Tim Burton has been CEO there for a while now.
Anyone else getting “This video has been removed by user” ?
My apologies – at about the same time that Todd Sampson was proudly telling us about it, it looks like somebody else at the agency was taking it down from YouTube.
I’ve no idea why.
Cheers,
Tim – Mumbrella
Maybe the video’s being pulled down had something to do with the choice of words -“idea”, “brainchild” and “concept”.
It was quite a sweet video but it might have been more apt to describe it as “inspired by” “an homage” or heavily influenced by Wieden & Kennedy”.
It’s still cool, just not original.
Sensitive little dears, maybe? Have a lot of respect for Todd though (Gruen).
Simon…
Turns out it was a music rights (or rather tha lack of them) issue that led to the video being taken down.
Cheers,
Tim – Mumbrella
….not the W+K appropriation then?