Sometimes it doesn’t take a client for an agency to do creative work.
As this video posting (65,320 pins!) from Leo Burnett Sydney demonstrates:
Update: The exercise came from the agency’s training programme, Black Pencil Academy, where it gave interns the task of creating a piece of art on a wall, CEO Todd Sampson tells Mumbrella.
The concept of using pins was the brainchild of art director Keiran Antill, with the idea as much about craft as it was about attention to detail.
Sampson says the idea was so infectious that agency staff started getting in on the act and putting pins in themselves as they walked by. The interns took still shots of everyone contributing to the art work and created a video. “It just took a life of its own,” Sampson said.
But choosing to create the image of a skull wasn’t a foregone conclusion. At one stage it was going to be the face of Bruce Lee, and even more randomly it was almost going to be the face of a pug dog.