Long way before Aussie homes are ready for digital TV

The challenge faced in getting Australia’s analogue TV signal switched off has been underlined in figures that show that none of Australia’s capital cities are even half way there .  

The numbers – the first released by OzTam – show that in the metro markets an average of 43.4% of households have a set that is capable of receiving a standard or high definition digital signal.

The switchover process has furthest to go in Sydney and is most advanced in Perth.

Digital penetration:

  • Sydney – 40.0%
  • Melbourne – 44.1%
  • Brisbane – 45.4%
  • Adelaide – 42.7%
  • Perth – 47.2%

Currently two separate advertising campaigns are running. The government is behind the “Get ready” commercials which warn that the signal will be turned off.

And the national TV networks are behind the Freeview campaign aimed at persuading consunmers that there are new channels if they buy a box.

The figures refer to households where at least one box is digital-ready. So a far smaller proportion of TV sets in Australia are currently capable of picking up the digital signals than the 43.4% figure.


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