Another Nando’s ad has falled foul of the Advertising Standards Bureau – this time featuring a dim woman whose breasts are so large that she can’t see her chips.
A complaint that the ad encouraged discrimination against women was upheld, meaning that the ad – for the “Classic Double Breast Burger” has been pulled.
ASB CEO Fiona Jolly said: “While the Board recognised the intended humour, it also considered a significant proportion of the community would be offended and find there was an element of sexuality and objectification of women that was concerning.”
In Nando’s submission, the company claimed it had behaved with “sensitivity to the relevant audience”. It added: “As a company, we are very proud of our irreverent brand nature.”
It is not the first time that Nando’s has been accused of sexist advertising. A 2007 ad by CHE featuring a stripper was the most complaiend about advertisement of the year.
Last month Nando’s shifted its ad account to Sphere advertising, which has launched new work today.
Meanwhile, an internet ad for ANZ Banking Group aimed at women to encourage awareness and confidence about money was cleared. “In this case the Board dismissed complaints, noting advertisers have the right to choose their target market and that in this case the focus on women was not derogatory and did not amount to discrimination against men,” said Jolly.