Los Angeles tourism account awarded to one green bean
Havas’ creative communications agency one green bean has won the Los Angeles Tourism and Convention Board account for Australia and New Zealand.
The agency will work across all public relations activities in the territory, for both commercial and B2B.
The Los Angeles Tourism & Convention Board is the “non-profit destination marketing and sales organisation for the Los Angeles tourism industry”.
Chris Heywood, senior vice president of global communications at LA Tourism said: “We were impressed with one green bean and their strong expertise and creativity in the tourism space in Australia and New Zealand.
“We are eager to collaborate with them to reposition Los Angeles as a must-visit-now destination and to showcase all the vibrant and multicultural offerings that can be found throughout our many diverse neighbourhoods in LA’s many regions.
“Our team looks forward to working together to elevate LA and to remind visitors of all the ‘new’ we have to offer and to encourage them to discover LA 2.0 in 2024 and beyond.”
Lauren Bailey, managing partner & director of innovation at one green bean said: “This is a prestigious account win for OGB, and we’re thrilled to be working with the Los Angeles Tourism & Convention Board showcasing LA 2.0. We are looking forward to seeing where this exciting business partnership takes us, working closely with Chris and his team to reposition Los Angeles to the Australian and New Zealand market.”
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Nathan Jolly is the Deputy Editor of Mumbrella. He joined the team in July, 2023.
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