Lou Barrett joins News Corp, publisher reveals new network sales leadership model
News Corp has hired former Network Ten executive general manager, Lou Barrett, appointing her to the newly created role of executive general manager of network partnerships.
Barrett joins News Corp after departing Network Ten in May
The appointment comes as the publisher of national broadsheet The Australian and The Daily Telegraph revealed a new network sales leadership model which it says will “strengthen the company’s commitment to its advertising clients”.
The company is also currently recruiting for a executive general manager of network sales, with a decision to be announced shortly.
The establishment of the new network model follows the departure of chief commercial officer, Sharb Farjami, earlier this month.
News Corp Australasia’s executive chairman, Michael Mille,r said: “Critical to meeting our business ambitions is ensuring we provide our client and agency partners with the very best resourced and supported sales team in the industry.
“This includes increasing our investment in developing sales and media talent, commercial products and content, and advertising technology. Additionally, having a sales leadership structure that reflects the ever changing media market is key.”
The two positions both report to Damian Eales, managing director of metro and regional publishing, who will have oversight of News Corp’s network and key client sales.
Barrett will be responsible for managing the company’s key existing network client relationships, and will start the role on October 3.
She joins from Network Ten where most recently she was the executive general manager. She left the network in May.
Miller said: “Louise is one of the best connected and most well respected names in Australian media and she will bring great energy and expertise in this critical role.”
Commenting on her new role, Barrett said: “News is a dynamic, fast-moving business with a clear direction and strategy for its future under the current leadership and I’m so excited to be a part of it.”
Miranda Ward worked for Mumbrella from 2013 to 2017, eventually becoming deputy editor. Miranda joined Mumbrella in September 2013 from Sky News.
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Congratulations Lou! Together with Zav, you two powerhouses are bound to take News to greater heights.
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speechless.
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Why Speechless?
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“News is a dynamic, fast-moving business with a clear direction and strategy for its future under the current leadership and I’m so excited to be a part of it.”
Representing the first time the words News, Fast-Moving, Dynamic, Clear, Direction and Strategy have ever been used in the same sentence
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headline is misleading
“Lou Barrett joins News Corp as publisher, reveals new network sales leadership model”
She isn’t joining as publisher so the comma is irrelevant and misleading. She is joining in sales.
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Hi Anonymous,
You’re quite right, that comma wasn’t needed! We’ve amended the headline.
Cheers,
Miranda – Mumbrella