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Morning Update: Beauty brand launches VR ride; Burberry sponsors Snapchat lens; can charity bots create empathy?

Creativity Online: A Korean Beauty Brand Debuts a Quirky VR Ride at the Shanghai Disney Resort

Innisfree is an eco-friendly Korean beauty brand that’s ubiquitous in Chinese malls. Its latest location is in the shopping center at the new Shanghai Disney Resort, where it got into the amusement park spirit with its own VR bike ride.
burberry snapchat filter

Campaign Live: Burberry sponsors first Snapchat Lens for ‘steamy’ My Burberry Black launch

The Lens will appear on Snapchat for 24 hours from 23 August. A user taking a selfie and opening Burberry’s Lens will see themselves beneath an umbrella. If they blow a kiss while on camera, this will trigger a golden light filtering effect. The Lens will run in the UK, US, France, Italy and Germany.

Burberry is driving users to its new Lens through Instagram, where it has simply posted a picture of Snapchat’s logo. Clicking on the link in Burberry’s Instagram bio pushes users to Snapchat, where they will find the new Lens.


Ad Week: These Charities Made a Facebook Messenger Bot to Draw Awareness to Ethiopia’s Water Crisis

Since launching Facebook Messenger bots earlier this year, brands like Trolli and American Express have built chatbots as a new way to interact with consumers. Now jewelry brand Lokai and nonprofit Charity: Water are using bots to raise awareness and visualize the challenges people in rural areas of the world face in getting clean drinking water.

The two companies and AKQA have teamed up to create a bot dubbed ‘Walk with Yeshi’ that takes Facebook users through a two-and-a-half-hour experience with a woman named Yeshi who lives in rural Ethiopia and spends two-and-a-half hours each day walking to find water.

night tube postersCampaign Live: Night Tube spoof etiquette posters created by Crispin Porter & Bogusky creatives

A pair of creatives from Crispin Porter & Bogusky London has created a series of spoof warning signs to promote proper etiquette on the capital’s new Night Tube service.

Olivia Adda and Bryn Jones-Walters created the guerilla posters as the unofficial Night Tube Notices Team and posted them on the London Underground ahead of the first overnight service.

Angeline Lodhia

Mumbrella Asia: Q&A with InSkin Media APAC boss Angeline Lodhia: We’ll always be fixated on CTR even though it’s misleading

Angeline Lodhia has been with advertising technology firm InSkin Media for more than seven years, initially as commercial manager before promotion to her current role as GM in September 2013.

In this Q&A with Mumbrella Asia’s Robin Hicks, Angeline talks of the fixation with CTR, rejects the notion that creativity in Asia is poor, reveals how InSkin has been impacted by ad blockers and offers her pick of the region’s display ads.

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