Dr Mumbo

Loud’s Lorraine Jokovic to be the boss that gets tossed



The results are in, and Dr Mumbo can reveal that the winner (if you can call it that) of Mumbrella360’s first  Toss Your Boss contest is the CEO of strategic creative agency Loud, Lorraine Jokovic.

Jokovic’s not-entirely-enviable prize is to take part in a tandem skydive, which will be live streamed to next week’s Mumbrella360 audience.

Four weeks of voting saw media owners go head to head with agencies and marketers, with more than 5,000 votes cast in the competition organised by aerial outdoor company Branding By Air. She faced fierce competition with industry heavyweights including News Limited, Posterscope, oOh! Media, The White Agency, Exponetial and ISP Exetel.

Jokovic’s staff, including account exec Laura Tenison, will watch the fall from a staff party at The Argyle in Sydney.

“It’s maybe a dubious achievement, but one I’m justifiably proud of considering the calibre of competition I was up against,” she said.

Mumbrella360 takes place at the Hilton Hotel in Sydney from Tuesday to Thursday next week.



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