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Louie the Fly creator Bryce Courtenay to feature on Family Confidential

The man who created Mortein brand mascot Louie the Fly is to appear on ABC1’s Family Confidential tomorrow night.

Bryce Courtenay, an author and adman of 34 years who worked as a creative director at McCann Erickson, JWT and George Patterson Advertising (now GPY&R), created Louie the Fly in 1957 – it was the third commercial he had written.

Courtenay was also behind the Road Transport Authority’s slogan ‘Stop. Revive. Survive.’

The broadcast comes the week after the ‘Save him or kill him’ Louie the Fly campaign was cancelled early after consumers responded angrily to the closure of the plant that makes Mortein.

Family Confidential will air at 8pm tomorrow night.

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