News

Love fades for Ten’s The Bachelor

the bachelor logoThe Bachelor has lost viewers in its third outing with just 576,000 watching the show on Channel Ten last night, preliminary overnight metro ratings from OzTam show.

The Bachelor fell from a weak debut of 669,000 viewers last Sunday, when it was eleventh for the night, to fifteenth last night.

And it did not fare much better in Ten’s target demographic of 25-54s, where it was tenth for the night, and it was ninth in under 55’s.

The new Ten show was soundly beaten in the 7.30pm timeslot by 60 Minutes on Channel Nine and The X Factor on Seven both in total viewers and in 25-54’s.

The X Factor live performance was second for the night with 1.44m viewers and it was the top program among 25-54’s, although figures fell slightly from last week.

And Nine’s 60 Minutes had 1.241m viewers making it third for the night,  and it was fourth in 25-54’s.

Australia’s Got Talent on Channel Nine was in competition with the X Factor at 6.30pm and was sixth for the night with a total metro audience of 1.172m. The show was fifth in 25-54’s.

Part Two of Channel Nine’s Kerry Packer saga Power Games: The Packer Murdoch Story was down on previous outings with 773,000 viewers making it ninth for the night. The show was eighth among 25-54’s.

The most watched program on Sunday was Nine News with 1.488m viewers.

Seven won the night with 27.8 per cent of the audience while Nine had 23.1 per cent. Channel Ten had just 8.5 per cent of the audience behind a 13.1 per cent share for ABC1.

Sunday’s top 15 shows:

  1. Nine News Nine 1.488m
  2. The X Factor Live Performance Seven 1.440m
  3. 60 Minutes Network Nine 1.241m
  4. Sunday Night Seven 1.2m
  5. Seven News Seven 1.192m
  6. Australia’s Got Talent Nine 1.172m
  7. Bones Seven 899,000
  8. ABC News ABC1 838,000
  9. Power Games: The Packer Murdoch Story – Part Two Nine 773,000
  10. Supersized Earth- ABC1 752,000
  11. Castle Seven 678,000
  12. An Accidental Soldier ABC1 667,000
  13. ABC News Update ABC1 654,000
  14. Rugby League Final Series QF4 Nine 594,000
  15. The Bachelor Australia Ten 576,000

Sunday’s share:

  • Seven 27.8%
  • Nine 23.1%
  • ABC1 13.1%
  • Ten 8.5%
  • GO! 4.2%
  • Gem 3.8%
  • 7TWO 3.8%
  • SBS ONE 3.1%
  • 7mate 3.0%
  • ELEVEN 2.9%
  • ABC2 2.2%
  • ONE 2.0%
  • ABC News 24 1.0%
  • SBS 2 0.9%
  • ABC3 0.3%
  • NITV 0.2%

Copyright of the Data is owned by OzTAM. The Data may not be reproduced, published or communicated (electronically or in hard copy) without the prior written consent of OzTAM.

ADVERTISEMENT

Get the latest media and marketing industry news (and views) direct to your inbox.

Sign up to the free Mumbrella newsletter now.

 

SUBSCRIBE

Sign up to our free daily update to get the latest in media and marketing.