Love fades for Ten’s The Bachelor

the bachelor logoThe Bachelor has lost viewers in its third outing with just 576,000 watching the show on Channel Ten last night, preliminary overnight metro ratings from OzTam show.

The Bachelor fell from a weak debut of 669,000 viewers last Sunday, when it was eleventh for the night, to fifteenth last night.

And it did not fare much better in Ten’s target demographic of 25-54s, where it was tenth for the night, and it was ninth in under 55’s.

The new Ten show was soundly beaten in the 7.30pm timeslot by 60 Minutes on Channel Nine and The X Factor on Seven both in total viewers and in 25-54’s.

Be a member to keep reading

Join Mumbrella Pro to access the Mumbrella archive and read our premium analysis of everything under the media and marketing umbrella.

Become a member

Get the latest media and marketing industry news (and views) direct to your inbox.

Sign up to the free Mumbrella newsletter now.

"*" indicates required fields

 

SUBSCRIBE

Sign up to our free daily update to get the latest in media and marketing.