Love Island premieres on 9Go with 155,000 metro viewers

Nine’s new dating show, Love Island, pulled in 155,000 metro viewers for its premiere on multi-channel 9GO last night and 246,000 for the encore on the main channel shortly after.

The multi-million-dollar program, which was commissioned specifically for 9Now and 9Go and stars Sophie Monk as host, had just over 300,000 viewers between Nine and 9Go, according to time adjusted figures.

On 9Now, the show had 13,000 on demand streams and 6,500 live streams.

According to time adjusted figures, the encore had a metro audience of 161,000. When adding in regional figures – 151,000 – the show had 449,500 viewers.

Prior to launch, Nine’s head of content and production development, Adrian Swift, told Mumbrella the commission decision was a “massive risk” but said it was the “perfect” program for the local market.

The decision to launch an Australian version of the popular UK dating show came after Nine ran the latest international series on its 9Now platform last year. It was the most-binged show on 9Now in the history of the platform.

On Twitter, the feedback on the Australian premiere was mixed:

The show helped boost 9Go’s share to 3.6%, but it did not lead the multi-channels, as 7mate’s movie offering, The Avengers, pulled in 222,000 metro viewers, bringing 7mate’s share to 5.2%.

Over of the main channel, Nine’s The Voice delivered 896,000 metro viewers at 7pm and 1.263m nationally, falling just short of Ten’s Masterchef which had 903,000 metro viewers. Masterchef was the most-watched entertainment program on Sunday, topping all key advertising demographics, 16-39s, 18-49s and 25-54s.

Seven’s House Rules, which ran at the same time as The Voice, managed 795,000 metro viewers, according to OzTAM’s overnight preliminary metro ratings.

Earlier on in the evening, the 6pm news bulletin battle was won by Seven, with 1.179m metro viewers over Nine News Sunday’s 1.105m. ABC News Sunday achieved 739,000 and Ten’s alternative news program, The Sunday Project, had a metro audience of 479,000.

Overall, Nine won the night in both main channel and total network share. Nine finished with a 23.7% share over Seven’s 17.5% and Ten’s 14.5%. The ABC and SBS reported shares of 10.7% and 5% respectively.

Total network share was also won by Nine, with a 32.1% share over Seven Network’s 27.8% and Ten’s 19.5%.

Looking back on last week’s ratings, Seven won with a 19.3% main channel share over Nine’s 18.2% and Ten’s 14.3%. The ABC finished with a 12.1% share, comfortably ahead of SBS’ 4.8%.

Seven also won the 18-49 and 25-54 key advertising demographics, with shares of 19.9%. It was no surprise, given six of the top 10 shows of the week were Seven. Ten won the 16-39 demographic with the help of Masterchef, finishing the week with a 20.3% share. Nine had the biggest entertainment offering of the week, with The Voice Sunday pulling in 875,000 across metro and 1.266m nationally.


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