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Love Island’s YouTube views pass 50m mark, but Nine still struggling with CPM on the platform

Nine has seen its Love Island Australia YouTube channel pass the 50m viewer mark, with UK audiences being a driver of traffic, group content strategy director Lizzie Young told the Mumbrella360 conference.

Despite the network’s online successes on the Google-owned platform, Young pointed out monetising the traffic remains a challenge with YouTube’s low CPMs.

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