Lowe303 win Obela
Advertising agency Lowe303 has picked up a new client, hummus brand, Obela.
The annoucement:
After a competitive pitch 303Lowe has been selected to work with Obela, an international JV company set up between Pepsico and Strauss – Group, to launch their hummus brand into Australia.
Obela is the market leader in fresh dips and spreads in the US. “Obela is a highly successful brand with amazing products that have completely reinvented the fresh dip category in all the markets they have entered. We are delighted to be working with them at such an exciting time in their development” said
Jon Mckie, Chief Strategy Officer at 303Lowe Sydney.
“We selected 303Lowe to work with us because of their excellent track record in grocery, their thorough understanding of the dips category and we felt they would be a perfect partner to help us launch the brand in Australia”, said Chris Elliott, General Manager of Obela.
“This is another significant win for the agency and further adds to our momentum and growth,” said Mckie.
Source: Lowe303 press release
