Loyalty program company Wink appoints new CEO

Loyalty, promotions and rewards company Wink has appointed Michael Moore as its new CEO.

Moore previously held leadership roles with MasterCard, LJ Hooker, Frank Green, Verrency and most recently with new digital bank offering, Mynted.

Wink was founded in 2020 by customer acquisition and retention professionals Kristie Atkins and Prataal Raj. It has scaled on the back of delivering campaigns and programs in verticals including banking, finance, insurance, education, energy, entertainment, hospitality, leisure, and retail.

Moore said: “Having seen firsthand the impressive growth and outstanding work delivered by Wink in its initial years in operation, I am excited to lead the business through its next evolution.

“With a portfolio of tier one clients and consistent new opportunities, I am proud to be joining the incredibly experienced and engaging members of the Wink team.”

Moore commences with Wink on 4 September.


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