Google’s ANZ marketer Lucinda Barlow secures global YouTube role

Lucinda Barlow promoted to global YouTube role

Lucinda Barlow promoted to global YouTube role

Google’s Australian and New Zealand head of marketing, Lucinda Barlow, has been promoted to global director of marketing for YouTube as the search giant announced a series of promotions.

Barlow, who has been in the role since 2010, will be replaced by Google’s Asia Pacific head of Media, Aisling Finch.

The move marks a major step for Barlow, a former mission critical systems engineer at BHP, who moved into marketing through work with two start-ups and phone technology company Symbian.

Based in California, Barlow will drive the marketing vision and execution for YouTube’s core ad-supported business.

Barlow said she looked forward to immersing herself in the YouTube culture.

“I couldn’t be more excited to join YouTube, a brand I love. Today, YouTube creates a culture that stands up for freedom of expression, belonging and opportunity,” Barlow said.

Aisling Finch has worked with telcos, tech and media

Aisling Finch has worked with telcos, tech and media

Assuming the Australia and New Zealand marketing role, Finch will continue to drive Google’s growing share of the ad market and promote the Google brand.

Finch has worked in a number of roles at Google over the past six years, focusing on growing Android and consumer engagement with key Google Apps.

Simon Kahn, Google’s chief marketing officer Asia Pacific, said Barlow would be working to grow YouTube’s social footprint.

“Lucinda and her team will be responsible for the YouTube brand, which has the biggest social presence in the world today, as well as marketing new mobile product innovations such as Live, VR, Community, Living Room and Gaming,” Kahn said.

He said Finch was the perfect person to step into the local role.

“Aisling is a talented leader who brings positive energy and strategic thinking to any challenge. She will be responsible for marketing in Australia and NZ, driving consumer and business engagement through effective campaigns, and will be a steward for our Google, Android and YouTube brands,” Kahn said.


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