Luke Martin joins 72 and Sunny as head of product after eight months at BMF

72 and Sunny Sydney has appointed Luke Martin as head of product.

Martin recently relocated back to Sydney from San Francisco and joins 72 and Sunny after eight months as group creative director at BMF. In San Francisco, Martin was the executive creative director of Facebook’s augmented and virtual reality team Oculus for almost five years, and prior to that he was senior art director at Apple.

He has also worked for TBWA Media Arts Lab in Los Angeles and TBWA Sydney.

In his new role, Martin will join the agency’s management team, alongside head of strategy Ross Berthinussen, head of growth Tara Jaijee and APAC head of finance David Williams.

Chris Kay, 72 and Sunny Sydney CEO, said that Martin had the ideal background and outlook for the evolving Australian market.

“Based on how our business and industry is evolving, it was super important that we have someone as modern, commercially minded, and fluid in how they approach problem solving, and when meeting Luke we found that. His varied, and fresh for this market experience, make him an ideal partner to help deliver the variety of things we do with client partners,” Kay said.

“From new packaging design for Little Creatures, to landing new products for Google in the market, to a logo mark and visual system for Infigen, to luxury content for Paspaley, to a global comms platform for Chubb Insurance, we are already seeing his impact, and are stoked for more.”

Martin said 72 and Sunny’s offering appealed to him.

“In a fragmented world I believe in the power of creative solutions that are untethered to a specific format. 72 and Sunny Sydney has crafted a set of unique product offerings to help brands solve business problems with a holistic lens,” Martin said.

“The opportunity to further drive this way of thinking, and to develop not just high-class creative but innovative methods that deliver ideas across all touch points of a brand is extremely exciting. I have no doubt this will be a fun journey which will produce interesting and effective output.”


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