Lumo Digital Outdoor sets up roots in Australia with new local role

Kiwi company Lumo Digital has expanded into Australia with the appointment of Liv Collins as senior account director.

The announcement:

Lumo Digital Outdoor is increasing representation in Australia with the appointment of Liv Collins to Senior Account Director for the region.

In the new role Collins will be responsible for managing client and agency relationships across the wider Australian region.

Over the past three years Collins has played a key role in Lumo’s growth, managing a host of local clients. Her previous role at Shopper Media in Sydney means she is familiar with the Australian industry and still has many active contacts and friends across various agencies.

The appointment aligns to Lumo’s increased focus on the Australian market and plans to strengthen relationships with clients and agency partners across our media sector.

Collins’ promotion comes as Lumo looks to build its reputation in the Australian market after three years of successful representation by WeThinkMedia. This new structure enables the business to bring operations back in house and give clients direct access to Lumo’s entire internal team including the Lumo Labs creative divisions.

Collins says she is excited for the opportunity to further manage the growing Australian based relationships moving forward. “Lumo is a genuine leader when it comes to innovative, world class digital out-of-home. I’m incredibly excited to showcase our capabilities and leading transparency tools and really make our presence known.”

“The New Zealand-Australian travel bubble couldn’t have opened at a better time. I’m very much looking forward to getting back over and seeing clients face-to-face, rekindling old relationships and forging a host of new ones.”

Phil Clemas, CEO of Lumo Digital Outdoor says he can think of no one better to be leading Lumo’s operations in Australia.

“Liv is an outstanding operator, her knowledge of the Australian and NZ markets makes her a huge asset to not only our business, but also our clients. This updated focus means we are better able to service our Australian clients, as well as strengthen relationships at a pivotal time between the two countries.”

Source: Clear Hayes Consulting media release


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