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Luna Park Sydney uses wristbands and social media to boost visitor engagement

In what the attraction is claiming to be a world first, Luna Park Sydney has introduced new technology that enables visitors to share their experiences in real-time through social media via a wristband.

Devised by digital marketing consultancy Centryc, ‘My Experience’ will give guests an ‘Extreme-O-Meter’ rating, enable post ride photos to be instantly uploaded and status updates made to Facebook newsfeeds. A summary of a visitor’s day at the attraction will be sent in an email.

They will also receive SMS offers while they’re at the park. If a user tags this content, advertisers will be allowed to target the users with relevant offers.

Jeremy Nance, marketing manager at Luna Park, said that the project would build a database which can be communicated with cost efficiently, generate brand exposure in social media, encourage repeat visits, and allow the park to send SMS offers based on age, location and the time of day.

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