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Lurpak to visit capital cities to give out hot cross buns and butter

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Danish butter brand Lurpak are encouraging consumers to get into the Easter spirit as they take to the streets of capital cities to share hot cross buns and Lurpak.

The brand’s Magic Creations Truck tour is part of its ‘Weave Your Magic’ campaign which encouraged people to take simple ingredients and transform the ordinary into the extraordinary.

Lurpak will be giving out hot cross buns spread with the brand’s butter as well as 50g blocks of Slightly Salted Lurpak.

Senior brand manager, Charlotte Buswell said: “We are excited about this new addition to the ‘Weave Your Magic’ campaign as we will be taking Lurpak directly to the public and actively encouraging those who may not have yet tried Lurpak to take a block home to try.

“Everybody loves a hot cross bun around Easter time and Lurpak is the perfect accompaniment.”

The Magic Creations Truck will be touring various areas in Melbourne, Sydney and Brisbane.

Lurpak Food Truck Tour:

  • Melbourne: 31 March – 6 April
  • Sydney: 10 – 17 April
  • Brisbane: 23 – 28 April
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