Mumbrella live blog: Monday, March 31
This is Mumbrella’s live blog, our rolling diary of all the happenings in marketing and media. Refresh the page for the latest updates.
Top stories:
- TV ratings: Ten sinks to new record low
- Opinion: Making the Mumbrella Awards matter
- BMF and Host on alert as Meat and Livestock Australia reviews creative
- OMD picks up media for Pacific Brands
- Joe Talcott appointed CMO of Michael Hill
- Qantas launch Aquire loyalty program with ad featuring Dare Jennings
- Dr Mumbo: Drop bears: the commercials
5:05pm – Brace ourselves Melbourne, gastronomic scientist turned celebrity chef and Coles frontman Heston Blumenthal is bringing his multi-award winning Fat Duck restaurant down under for six months. He is closing the UK version for that time, flying all the staff over and bringing elements of the interior as well. After that time it will be rebranded as Dinner by Heston. More at News.com.au.
4:01pm – TV Week have announced the six people up for the Gold Logie award at next month’s show. Could it be the year for Andy Lee after co-star Hamish Blake failed to make the list? Or can Asher Keddie make it the double after winning last years for Offspring? Carrie Bickmore was nominated last year, while Home & Away’s Steve Peacocke is an outside bet. Essie Davis, Miss Fisher in the Murder Mysteries series on ABC1, and The Block’s Scott Cam round out the list, both first timers.
3:26pm – Drop bears are taking over the world. Thanks to Buzzfeed for flagging this trailer for a Drop Bears! – Attack of the Killer Koalas (currently seeking crowdfunding).
2:57pm – There’s something of a nutty chocolate bar war going on at the moment after the Snickers stunt last week. See how Cadbury Boost Nut fired back here.
1:30pm – We’ve already had drop bears today, well now Newtown Fire Station has erected a sign to let the public know exactly what the status is of water buffalo related incidents, after last week’s escape.
Pic: @railey180/Twitter
12.13pm – BMF and Host on alert as Meat and Livestock Australia reviews creative. Full story here.
12.02pm – Former McDonalds and News Corp marketer Joe Talcott has emerged as the CMO of jeweller Michael Hill. Story here.
https://www.youtube.com/watch?v=FhEUqIyMUFA
11.40am – Droga5 have a new ad for the Qantas loyalty program featuring Deus Ex Machina founder Dare Jennings. Read about the campaign here.
11.32am – Dr Mumbo is already on the look out for April Fools pranks and its not just Fitzy and Wippa getting in on the action. Check out what happened when a Canadian lady asked reddit for advice on the infamous drop bear…
11:11am – Things are heating up with Melbourne’s airports, with Avalon taking a swipe at Tullamarine in its new campaign.
10:55am – It’s Monday -you’re probably looking for something to lighten the mood a bit, so how’s about News.com.au’s roundup of the best celebrity tweets of all time.
10:16am – Sad news yesterday as Ian Frykberg passed away. He was known as the first executive producer for Nine’s Today show, and was crucial in the formation of the Super Rugby competition, and recent Olympics neotiations. Among those paying tribute are Nine’s David Gyngell and Fox Sports boss Patrick Delaney.
9:35am – TV ratings are in and Ten has posted a new record low, 5.9 per cent on Sunday for audience share. It lost out to its own digital channel One in Brisbane, and Nine’s multichannel Go in Adelaide. More details here.
9:10am – Logie nominations are in with the ABC’s Paper Giants: Magazine Wars and Redfern Now and Foxtel’s Wentworth and Top of the Lake claiming the most nods for dramas, while Seven’s A Place to Call Home and Ten’s Offspring are up for Best Drama. More nominees can be seen on the Sydney Morning Herald here.
8:38am – It might not be April 1 until tomorrow, but that hasn’t stopped Fitzy and Wippa on Nova in Sydney playing a pretty brilliant prank on their own bosses, complete with hidden cameras, on-air swearing and even finishing with a fight.
8:21am – This morning’ media sections have The Australian saying Communications Minister Malcolm Turnbull has set a deadline of the end of the year to decide on media consolidation, saying there will be some “upset” media owners following a decision – which The Oz interprets as meaning he is leaning towards passing the Bill.
The Australian Financial review has Nine Entertainment Co CEO David Gyngell “hosing down” (where do they store this hose everyone seems to use?) speculation linking the company to a merger with Fairfax, saying it would not happen whilst the publisher still has print assets.
8:12am –Morning all. Happy Monday. Somehow it’s already a quarter of the way through the year, and media consolidation is still top of the news, especially for the national papers.
