Lution strengthens media advisory with chief media officer appointment

May 27, 2025 10:24

In-house agency consultancy Lution has welcomed its first ever chief media officer as it continues to expand into media advisory.

Mike Worden joins the consultancy from Endeavour Group where he spent two years leading media and marketing effectiveness. There, he built out an in-house media function. Prior to Endeavour Group, he held senior roles agencyside at Mediacom (now Essencemediacom), OMD, UM, and ZenithOptimedia (now Zenith).

As the new chief media officer and partner, Worden will lead Lution’s media advisory, helping brands design, build and optimise in-house and hybrid models.

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Lauren McNamara

Lauren McNamara is a freelance journalist. She previously spent three years at Mumbrella, most recently as the associate editor. She left her staff role in August 2025.