m2m Media’s Graeme Wood joins Starcom as national strategy director
Starcom Australia has named m2m Media’s head of strategy Graeme Wood as the agency’s new national strategy director, replacing Chris Vance who has taken on the senior vice president, global organisation design position.
Graeme Wood joins Starcom
Wood was with m2m for a year and a half and prior to that was strategy director at Carat for two and a half years.
Commenting on Wood’s appointment, Starcom Australia CEO Toby Barbour said: “Wood brings a valuable skill set and unique mix of experience across digital content, data and social to lead and shape strategy for Starcom’s clients. In my new role as national CEO, Graeme’s appointment is another important step in building a skilled team to drive consumer experiences and business performance for our clients’ brands.”
Wood said: “I’ve been really impressed with the new model that Publicis Media is developing, with strong agency brands supported by deep capabilities in insights, technology and content. I’m hugely excited about helping to shape that vision for Starcom. My experience in media and digital agencies, which has always focused on solving business problems by ensuring that messy, social, irrational humans are at the heart of long term planning, is a natural fit for the next stage of the human experience agency.”
Wood’s appointment is effective immediately and it follows on from Barbour’s appointment to CEO last week.
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