Mable keeps media with EssenceMediacom
GroupM’s EssenceMediacom has retained the media account for support work platform, Mable, following a competitive pitch.
The technology business helps to connect people looking for disability and aged care support with local independent support workers.
The account will continue to be serviced out of EssenceMediacom Sydney led by client partner, Daniel Morgan.
Guillaume Papillon, Mable’s head of marketing and communications, said: “Our customers are so diverse and everyone’s vision of independence is unique, so we had an interesting challenge to solve with our media approach. We needed to find a way for our brand to resonate with our breadth of audiences, while effectively engaging with the right segments.
“EssenceMediacom impressed us with their thorough understanding of the needs of people with disability, older people and support workers. These insights led them to bringing to life a genuine, cut-through idea that is true to our brand, while celebrating the people whose lives Mable has changed for the better.
“We look forward to collaborating further with EssenceMediacom in positioning Mable as a category leader, focused on delivering better outcomes for people who provide and receive support in Australia.”
Pippa Berlocher, CEO, EssenceMediacom Australia, added: “We are delighted to be continuing our long-standing partnership with Mable. As a purpose-driven business that improves people’s lives, it’s one that we feel very passionate about.
“The pitch was a wonderful opportunity to demonstrate our Breakthrough process, including our insights, data-led strategy and planning capabilities. We now look forward to working alongside Mable to bring this to life, so we can continue to create meaningful connections for our audience.”
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