Retail, telehealth, and gambling services lead Australian podcasting advertisers

Nathan Jolly

February 13, 2024 10:55

Australians love convenience, and there are plenty of businesses in the delivery space spending up big on podcasting advertising, according to the list of the leading brand advertisers.

ARN’s iHeart and Magellan AI have compiled the leading 15 brands advertising on Australian podcasts for the final three months of 2023 in the Top Advertisers report, which uses artificial intelligence to analyse thousands of episodes from 400+ of Australia’s most popular podcasts.

Amazon is the top advertisers in the market, followed by telehealth operator Teladoc Health, and McDonald’s. Betting companies such as Flutter Entertainment and Bluebet featured in the list, along with traditional retail groups like Woolworths and Wesfarmers.

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Nathan Jolly

Nathan Jolly is the Features Editor at Mumbrella. He joined the team in July, 2023.