Maccas goes long form with Masterchef spoof

McDonald’s has moved into long form content with the creation of a spoof contest to be the fast food giant’s next top chef. Webisodes will run on the website of Masterchef, which returns to Ten tonight with the launch of the first run of Celebrity Masterchef.  

The series of nine webisodes have been created by Fremantle Media, the owner and producer of the succesful show format, rather than the McDonald’s advertising agency DDB, with OMD Fuse behind the media deal.

Macca Chef is designed to promote the McDonald’s premium Angus Burger range.

The series is also a potential recruitment tool, said McDonald’s national sponsorship and media manager Toby Dewar. He said: “We hope it will show potential new trainees the fun side of our business.”


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