Macca’s jumps on Pokemon Go bandwagon, delivers Monopoly in augmented reality
McDonald’s has digitised the Monopoly game, shifting its largest promotion into an augmented reality gaming experience led by VML Australia.
It is the first time an Australian marketer has jumped into the augmented reality space since the phenomenon of Pokemon Go.
Available on the Macca’s app, the game was developed with specialist partners TMS, Creata, DDB Track and Leo Burnett, and features a virtual board which lets customers scan property and Chance cards they receive at McDonald’s and store them in the game.
This has nothing to do with Pokemon Go, whatsoever. :/
Lol just because u can use AR and phone camera to look at the card which is already physically in ur hand anyway how is that like pokemon go ?
A question would maccas have bothered with this app if pokemon go wasn’t released so early? If yes, then the two arent related ?
Do u have to walk to hatch the cards?