Maccas pays with anything but a kiss

Did McDonald’s ‘love’ the idea of a local Sydney cafe so much it decided it would be just right for its flagship Super Bowl campaign?

When Dr Mumbo spied the McDonald’s ‘Pay with lovin’ ad during the recent Super Bowl he had that feeling of deja vu. Then he realised the burger chain’s campaign, launched at the cost of $4m per second during the biggest advertising event on the planet, was eerily similar to a campaign for a little cafe in central Sydney which had asked its customers to ‘Pay with a kiss’.

Here’s the Maccas ad from the Super Bowl this week:

https://www.youtube.com/watch?v=iq2Sm2XGv_s