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Macquarie Media, ABC and Crocmedia lock in six year cricket radio rights deal

Cricket Australia has confirmed a six year radio broadcasting rights deal with Macquarie Media, ABC and Crocmedia this afternoon.

Macquarie Media – owner of 2GB, 3AW and Macquarie Sports Radio – has reached a broadcast agreement with Cricket Australia for coverage of Men’s International, Women’s International and Men’s Big Bash League from 2018-2024.

The ABC will also deliver guaranteed national radio coverage of all Men’s and Women’s International along with WBBL, Prime Minister’s XI and Governor General’s XI games.

Building on the original commercial radio deal, Macquarie Media will now be able to stream live cricket across each station’s website, apps and mobile devices, as well on cricket.com.au.

Macquarie Media will also sub-licence production to Crocmedia of BBL coverage and non-exclusive Test match rights in Melbourne and Adelaide, plus exclusive rights to all regional markets.

At the same time, Cricket Australia will continue to work with the ABC for national coverage of Men’s International and Women’s International cricket and will also provide coverage of every WBBL cricket match.

Cricket coverage on Macquarie Sports Radio will begin on Saturday, September 29 with its first Women’s International Cricket Match against New Zealand.

Macquarie Media CEO, Adam Lang, said he was delighted Macquarie Media could continue its association with Cricket Australia.

“Our audiences love the passion, enthusiasm, insight and professionalism that the ‘Summer of Cricket’ team brings and we look forward to growing that further throughout this new agreement”.

For Pacific Star Network’s managing director and Crocmedia CEO, Craig Hutchison, winning the rights was a huge honour.

“We thank CA for the opportunity and promise to live up to our end with a fresh perspective and contemporary coverage headed by Gerard Whateley. We congratulate Macquarie also and look forward to working with them and CA for the betterment of the game and its fans all around the country,” Hutchison said.

Cricket Australia CEO, James Sutherland, said he was pleased to have Crocmedia on board in addition to the returning Macquarie Media.

“Radio has long been an important part of how people enjoy cricket in Australia over the summer, and the breadth and depth of our radio agreements ensures that people will be able to tune in to the cricket action regardless of where they are.”

This afternoon, Sutherland said he was “disappointed” by the inaccurate reporting of ABC’s involvement in radio rights this week.

“It undermined our commitment to the ABC and the ABC’s longstanding commitment to cricket,” he said.

“Never for a minute had it crossed our minds that the ABC was not a staple in the Australian cricketing summer.

“Radio has long been an important part of how people enjoy cricket in Australia over the summer, and the breadth and depth of these agreements ensures that people will be able to tune in to the cricket action regardless of where they are.

“In addition to continued commitments around the broadcast of Women’s International matches, it is pleasing to have secured radio coverage for all WBBL matches, a clear sign of the rapidly growing interest from fans for the competition.”

Michelle Guthrie, managing director at the ABC said she was looking forward to presenting more live commentary of the cricket.

“I am also pleased ABC Radio will be the source of women’s cricket, with all matches of Women’s International and WBBL cricket broadcast live on one of our platforms which is a big win for audiences,” Guthrie said.

One month ago, Southern Cross Austereo’s Triple M network announced it would not seek to acquire radio media rights for another two years. Triple M Network first signed the deal with Cricket Australia in 2016.

Speaking to Mumbrella last week, Triple M’s head of content Mike Fitzpatrick, said by the time the radio tender process came around, they had realised the “commercials weren’t going to work.”

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