Tourism NT and G Adventures win big at Mumbrella’s Travel Marketing Awards
Tourism NT took home three gongs at Mumbrella’s Travel Marketing Awards on Thursday, including Best Use of Native or Content Marketing, Award for Bravery and Breakthrough Destination of the Year.
The South Australian Tourism Commission managed to take home two awards including Disrupter of the Year and Best Use of Data.
Meanwhile CHE Proximity won Best Influencer Campaign and Social Idea of the Year for its campaign The Earnbassadors.
Winning Travel PR Agency of the Year was GTI, while Town Square was awarded Travel Advertising Agency of the Year.
Other winners on the night included G Adventures which was awarded Travel Brand of the Year, Visit Victoria, Travel Associates and Tourism New Zealand.
The full list of winners:
1. Best Media Strategy
Winner: Australia Inc. From Country to Company – UM with Reprise Digital, M&C Saatchi, Digitas for Tourism Australia – Working Holiday Maker
2. Best Use of Native or Content Marketing
HC: Good Morning World – Special Group (Australia and New Zealand) with The Sweet Shop, Nimble, Mindshare for Tourism New Zealand
Winner: Top End Wedding – Mr. Condor and Tourism NT for Tourism NT
3. Best Influencer Campaign
Winner: The Earnbassadors – CHE Proximity with FINCH for Velocity Frequent Flyer
4. Best Brand Partnership
HC: It’s Okay to Feel Blue – Movember x Contiki
Winner: Vroom Service – QT Hotels & Resorts and MINI Australia
5. Best Use of Face-to-Face/ Experiential Marketing
HC: The Travel Champions Game Show – 3rdspace and the Globus family of brands
Winner: scUber – Publicis Worldwide Australia with Herd MSL, Tourism and Events Queensland for Tourism and Events Queensland
6. Best Use of Data
Winner: South Australian Tourism Commission with Wavemaker Adelaide
7. Award for Innovation
Winner: The Ripple Score – G Adventures
8. Publication of the Year
HC: Jetstar Magazine – Medium Rare Content Agency for Jetstar
Winner: Traveller – Nine
9. Award for Promoting Sustainability
Winner: Intrepid Travel
10. Ad Campaign of the Year
HC: Good Morning World – Special Group (Australia and New Zealand) with The Sweet Shop, Nimble, Mindshare for Tourism New Zealand
Winner: Made of Ballarat – Town Square for Visit Ballarat
11. PR Idea of the Year
Winner: Wine Down Pop Up – Visit Victoria with Future Cities for Visit Victoria
12. Social Idea of the Year
Winner: The Earnbassadors – CHE Proximity with FINCH for Velocity Frequent Flyer
13. Award for Bravery
Winner: Top End Wedding – Mr. Condor and Tourism NT for Tourism NT
14. Disruptor of the Year
Winner: South Australian Tourism Commission, TBWA\Adelaide for South Australian Tourism Commission
15. Breakthrough Destination of the Year
Winner: Top End Wedding – Mr. Condor and Tourism NT for Tourism NT
16. Travel PR Agency of the Year
HC: Klick X
Winner: GTI
17. Travel Advertising Agency of the Year
Winner: Town Square
18. Travel Marketing Team of the Year
Winner: Travel Associates
19. Travel Brand of the Year
Winner: G Adventures
Abigail Dawson was Mumbrella's senior content journalist covering event content. She left Mumbrella to move into an agency role in 2020.
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topics
CHE Proximity
Earnbassador
G Adventures
Mumbrella Travel Marketing Awards
South Australian Tourism Commission
Traveller
They won’t win best management of a pitch process. 3-months and waiting…
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