Made By Fressko appoints Mango Communications
DDB’s Mango Communications has been appointed the PR and influencer account for Melbourne-based reusable coffee cup brand, Made by Fressko.
The agency will deliver earned media and influencer engagement for the brand, working to deepen its relationship with creators, and extend its PR offering.
Mango impressed the brand with its strategic thinking, media relationships and social expertise, according to Made By Fressko’s head of marketing, Age Conte.
“We’ve had our eye on the Mango team for several years and have always been impressed by not only their fame-building creative campaigns but also the day-to-day work they do to ensure brands stay in the consumer consciousness,” Conte said.
“We’re looking forward to partnering with them on our growth journey and bringing to life our brand in new and creative ways.”
Mango Melbourne’s general manager, Alex Lefley, added: “We are excited to partner with the team at Made By Fressko.
“Our expertise in public relations, coupled with our strategic ability to help brands navigate the world of influencers, was a key attraction for Made By Fressko and we’re looking forward to working with the team to continue to develop its overarching brand story and growth success.”
The appointment is effective immediately.
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Lauren McNamara is a journalist at Mumbrella, covering the creative and PR beat. She joined in November 2022 as editorial assistant, after completing a Bachelor of Communications (Journalism) at UTS.
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