MAFS and the Australian Open men’s final deliver the ratings week to Nine
The launch of Married at First Sight and the Australian Open men’s final has handed Nine the final week of the summer non-ratings period.
The final between Novak Djokovic and Dominic Thiem drew an average 1.524m metro viewers to Nine last Sunday. Meanwhile, Monday delivered the largest ever launch of Married At First Sight with 1.154m metro viewers.
Married at First Sight delivered its largest ever launch for Nine on Monday
Across the main three commercial networks, Nine reached a 43.1% network share and a 33.2% primary channel share.
The week was also the first of the reality TV ratings wars. As well as Nine’s launch of MAFS, Seven offered the first week of My Kitchen Rules’ new format. The premiere went up against the Australian Open on Sunday with 498,000 metro viewers.
Also facing off that night was Ten’s finale of I’m a Celebrity, Get Me Out Of Here drawing 803,000 metro viewers for the program and 884,000 metro viewers for the winner announcement. Throughout the week, Ten launched Australian Survivor: All Stars to 624,000 metro viewers against MAFS on Monday night.
Despite Survivor outperforming MKR, Seven had a 34.1% commercial network share for the week, compared to Ten’s 22.8%. Seven’s primary channel share was 23.3% and Ten’s was 14.8%.
10 Bold was the most watched multi-channel for the week with a 4.9% share.
The following graphs were compiled by Nine, based on OzTAM data, and do not include ABC or SBS.
