News

MAFS untouchable in key demos as 1.031m metro viewers tune in

A solid 1.031 million viewers tuned in across the five metro markets as an unwanted kiss sent the Married at First Sight (MAFS) couples retreat into chaos overnight on Nine.

MAFS was the top-rating program of the night overall, as well as in the key advertising demos of People 16-39, People 18-49 and People 25-54. Nine took an easy win on Tuesday night, with a 33.2% share of metro audience.

The show continues to dominate not only the viewer numbers, but also media coverage. Analysis supplied by Streem shows that so far in 2021, MAFS is the most talked about show in media.

Seven’s Sunrise, which recently replaced co-host Samantha Armytage with Natalie Barr, came in second.

Coverage of MAFS peaked following the season launch on 22 February,  which attracted 964,0000 metro viewers, but has since gone onto draw over a million viewers on a nightly basis.

 

Home and Away was the second-best entertainment program of the evening with 516,000 metro viewers tuning in, ahead of Anh’s Brush With Fame on the ABC with 509,000 and The Chase Australia on Seven with 496,000.

Overall, Seven took a 23.5% share of the night, ahead of ABC with 18.9% and Ten with 16.4%.

Viewers continued to take a keen interest in the ABC’s ongoing look at the Ghost Train Fire that killed six at Sydney’s Luna Park in 1979. Exposed: The Ghost Train Fire was watched by 478,000 metro viewers.

Seven News was the top rating news and current affairs program overnight with 971,000 metro viewers, ahead of Nine News with 929,000 metro viewers.

The title of the top-rating multi-channel once again went to 19 Bold with a 3.8% share. The channel aired classic crime shows including NCIS and CSI over the course of the night.

 

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