Magazines take out Battle of the Media trophy

BattleMagazines are the medium to beat all media, the Mumbrella360 audience has voted.

The final of Battle of the Media saw Bauer’s Tony Kendall pick up the trophy on behalf of the magazine industry after seeing off television in the first round and newspapers in the semi final.

In the final, Kendall faced off against Richard Herring, chairman of the Outdoor Media Association and CEO of APN Outdoor.

Herring continued to promote outdoor as the  “future proof,” medium while Kendall focused on the pull magazines had with women.

The tight vote – overseen by Paul Dovas, CEO of the Audited Media Association of Australia – saw Kendall defeat outdoor by just seven votes.

Kendall won loud applause when he told the audience: “Now go back to your office and book some fucking pages.”

The first year of the Battle of the Media was won by newspapers, while last year the trophy went to cinema.


Get the latest media and marketing industry news (and views) direct to your inbox.

Sign up to the free Mumbrella newsletter now.



Sign up to our free daily update to get the latest in media and marketing.