Magdalena Roze shows time-poor cooks how to make interesting meals for Philips

Meteorologist and journalist Magdalena Roze is showing time-poor Australians how to cook up interesting meals with a Philips cooker.

The new campaign, which has been put together by Dentsu Aegis Network’s Story Lab, sees Roze use an ‘All-in-one’ cooker to create dishes such as a mushroom risotto and Japanese pulled pork.

Each three-minute episode sees Roze explain how to create many meals from one cooking session

The five-part series is running across the Unruly platform and Phillips’ owned assets.

Kay Cho, marketing manager – kitchen at Philips Australia and New Zealand said the launch of the series was exciting.

“We wanted this to come to life through our creative and ensure the new Deluxe All-in-One stood out from the crowd,” she said.

Claire Crennan, content partnerships director at The Story Lab, said the idea came from Philips’ request to demonstrate key product functions and celebrate the cooker’s versatility.

“Using Magdalena Roze as a well-known and inspirational mum, combined with genuinely interesting and useful content, Dinner Hijack really brought the product to life,” Crennan said.


  • Kay Cho, Marketing Manager – Kitchen, Philips
  • Claire Crennan, Content Partnerships Director – The Story Lab
  • Sarah-Jane Sands, Producer – The Story Lab
  • Clalla Morishita, Art Director – The Story Lab
  • Amelia Hodgson-Berry, Strategy – The Story Lab
  • Josh Capelin, Producer – Projucer

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