Magic Box Wines celebrates ‘magic hour’ with its first brand campaign

Magic Box Wines, part of the Casella Family Brands, has launched a campaign ahead of summer celebrating the ‘magic hour’ where day transitions to night and work turns to play.

The ‘Welcome to Magic Hour’ campaign, by Connecting Plots, is the first for the brand and sees the launch of the new global brand platform ‘Wonders Never Cease’.

The film was crowd sourced, with influencers, filmmakers and Getty providing content that captures the experience of the magic hour in various time zones around the world.

Adrienne Renton, Casella Family Brand senior brand manager, said: “We’re excited to be working with Connecting Plots, whose integrated offering is helping us build our brand over the long term.”

Tom Phillips, MD of Connecting Plots, said: “We know from experience that authenticity is key in building a strong emotional connection, especially with younger adults. By co-creating with a community of content creators, we’re able to circumnavigate the veneer of traditional advertising and build awareness of the brand in a way that’s authentic and entice target consumers into discovering more about Magic Box.”


Client: Casella Family Wines
Marketing Manager: Caroline Woods
Senior Brand Manager: Adrienne Renton
Assistant Brand Manager: Shannon Reynolds
Digital Manager: Slaney O’Toole

Agency: Connecting Plots
Managing Director: Tom Phillips
Client Services Director: Andie Tickner
Creative Director: Steven Thompson
Art Director: Emmalie Narathipakorn
Client Services Lead: Sarah Reynolds
Strategic Planners: Tim Collier and Annabelle Rogers
Senior Integrated Producer: Tania Templeton
Film Producer: Melanie Reardon
Content Contributors: Sylvé Colless, Tim Georgeson, Getty Custom Content
Music: TMRW Music

Media: 3Forward
Founder and Managing Partner: Steve Jones
Chief Digital Officer: Matea Adamec
Chief Solutions Architect: Chris Cox
Head of Digital Experience: Sidney Kan


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