Magnite appoints new ANZ managing director
The world’s largest independent sell-side advertising company has appointed Yael Milbank as its first managing director for Australia and New Zealand.
Milbank has spent over two decades in the industry, working at TVNZ and TradeMe, before joining Magnite in 2016 as the company’s NZ head.
In this expanded role, Yael is tasked with accelerating Magnite’s commercial growth in the ANZ market. The company cite research from MAGNA that found 90% of digital display and video dollars in the market are set to be transacted programmatically by 2026.
“With Yael at the helm of Magnite’s business in ANZ, we’re brilliantly positioned to continue supporting media owners and media buyers across Australia and New Zealand,” said Juliette Stead, senior vice president, head of JAPAC at Magnite.
“Yael brings extensive industry experience coupled with an unmatched depth of programmatic knowledge and I’m confident his strong leadership will enable us to continue to drive consistent results for our clients.”
Yael Milbank, managing director, ANZ at Magnite, said of his appointment: “I’m delighted to be expanding my role at Magnite and to be leading the talented team in ANZ.
“Their expertise will be invaluable as we continue to help our clients grow their businesses and connect brands to reach audiences in premium, brand safe environments.”
Linkedin
Have your say