Magnite shifts data centre from Hong Kong to Singapore
Sell-side advertising platform Magnite has opened a new data centre in Singapore. Previously the data centre servicing the APAC region was located in Hong Kong.
The larger data centre in Singapore aims to better serve Magnite’s clients in APAC, from India to Australia and Japan.
Juliette Stead
The move will co-locate Magnite’s DV+ and CTV platforms to the same city to standardise the company’s operations. The investment aims to increase the platform’s ability to support increased traffic.
Magnite chief technology officer, Tom Kershaw, at said: “Preparing our technological infrastructure in APAC will give Magnite a clear competitive advantage in servicing our clients and ultimately improve results.”
Kershaw added: “By unifying and standardising our omnichannel platform, we’ll be more agile, proactive and efficient. Our tech stack needs to evolve with the demands of the industry, and we have greater flexibility to scale our infrastructure in real-time as the business scales.”
Juliette Stead, head of APAC at Magnite, said: “We expect the entire APAC region to enjoy continued growth and we recognise the importance of investing in the region for the benefit of our clients. Investing at scale to optimise our capabilities ensures we will be well-positioned to respond to change. We are also building out our AWS infrastructure in Singapore to further support CTV growth – including live streaming. Now more than ever, we intend to be at the forefront of the strongest segment of industry growth for the foreseeable future, and ensure our infrastructure is equipped to accommodate these developments.”
Magnite is the result of a merger between Rubicon Project and Telaria, which was announced in July last year.
Recently, Magnite has announced deals and partnerships with Seven West Media and Optus Sport. Last month, the company announced it was acquiring SpotX.
