Magnum Infinity launches ‘Australia’s first’ facial recognition billboard

Ice cream maker Streets has launched a facial recognition billboard for brand Magnum Infinity, which the advertiser claims is an Australia first.

After smiling to activate, users are instructed to pretend to bite the Magnum. A camera in the billboard registers the user’s mouth movements and imitates it by biting the ice cream on screen. Users can also smile for their photo to be uploaded on to the Streets Magnum Facebook page.

Created by experiential marketing firm Spinifex Group, the billboards are located in high traffic areas around Sydney, Melbourne and Brisbane for two weeks.

Joe Peschardt, corporate director of Spinifex Group, said: “We are very excited to help Magnum launch Australia’s first ever facial recognition billboard. In partnership with JC Decaux, we were able to combine the latest in technology with the art of great storytelling to deliver a highly immersive, unforgettable experience. For us this is just the beginning and we’re looking forward to working with Unilever to keep pushing the boundaries of outdoor media.”


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