Magnum and Lipton Iced Tea products to be promoted on above-average hot days

This summer Unilever will promote Magnum ice creams and Lipton Iced Tea on Ooh retail digital panels when the temperature is expected to be above average for the month in that area.

With the Bureau of Meteorology predicting Sydney to have a December with above-average maximums, the campaign could get some milage with the promotions appearing on digital panels that allows “temperature-parting”, meaning advertisers have the opportunity to change their message based on the heat at each location of the panels.

Ooh’s head of production John Purcell said in a statement: “This is the first time in Australia we’ve run a national campaign that uses the temperature to control what content plays.