Magnum PR picks up new business
Magnum PR has won four new bits of business including – Quiksilver, Perisher, All Interactive Entertainment and Upskilled.
The announcement:
This year is already shaping up to be a gun of a year for Magnum PR, with four major new client wins including Quiksilver, Perisher, All Interactive Entertainment and Upskilled.
For Quiksilver, Magnum PR will be heading up the fashion and lifestyle PR for the men’s retail range in 2011 along with launching a revolutionary new product in March at the Quiksilver pro on the Gold Coast.
Australia’s best ski resort, Perisher has also appointed Magnum PR to manage its media relations for the 2011 season, kicking things off with a major announcement about exciting new developments for the resort, to be revealed late February.
For Australian wholesale distributor, All Interactive Entertainment, Magnum PR will launch a new global computer game on Xbox 360 and PlayStation®3 called Yoostar2 In The Movies. This game utilises the sensor of Kinect™ and the PlayStation®Eye to insert players into famous movie and TV scenes, bringing to life the new notion of ‘movieoke’.
Magnum PR is also working with a leading registered training organisation, Upskilled, on a 12-month program managing both social and traditional media relations requirements. The first activity for the organisation will be ‘Upskilling Australia’ – a major initiative to encourage training across 70 regional areas in Australia.
Source: Magnum PR press release
