Magnum PR wins Ubisoft

Entertainment manufacturer Ubisoft has appointed Magnum PR to handle the Australian launch of its new Michael Jackson game.   

The announcement:

Expect a lot of moonwalking action in the media over the next few months because award-winning PR company, Magnum PR, has just been appointed by leading international games and entertainment manufacturer, Ubisoft®, to handle the consumer PR in Australia for the launch of their exclusive new interactive Michael Jackson game.

Launching prior to Christmas and already tipped to be one of the hottest games this year, Michael Jackson The Experience will be available on all leading gaming platforms and has been developed in conjunction with Michael Jackson’s Estate so it will be the only game to feature the Pop King’s most famous songs and legendary dance moves. Shamone!