Mahalia Barnes re-dubs ‘Simply the Best’ to promote the NRL for Foxtel
Foxtel has unveiled its campaign to market the start of the NRL season, featuring a re-recorded an reworded version of Tina Turner and Jimmy Barnes’ ‘Simply the Best’ by Barnes’ daughter Mahalia Barnes.
The campaign, from Clemenger BBDO Sydney, features the reworked song to highlight what Foxtel says is an obsession with footy, with Fox Sports and Australian talent, including Peter Sterling and Matty Johns, making cameo appearances.
https://www.youtube.com/watch?v=oi6y48YoGAo&feature=youtu.be
Clemenger BBDO Sydney executive creative director Paul Nagy said in a statement: “I am truly obsessed with NRL on Foxtel – ask anyone and go the Sharkies – so it was great to be a part of this important campaign. Hopefully this tongue-in-cheek take on one of my favourite NRL ads will help others with a similar issue find some comfort and understanding.”
The Chaser’s Andrew Hansen helped write the lyrics for ‘Simply Obsessed’.
Foxtel executive director of sales and marketing Ed Smith said in a statement: “The start of the NRL season is a major event for our subscribers and we wanted to capture the excitement and anticipation of the game in our campaign. Paying tribute to the iconic Tina Turner and Jimmy Barnes song is a fantastic way to trigger the feeling of NRL and kick off the 2014 season.”
The campaign runs across TV, press, outdoor, radio, online display and social media and officially launches on February 16.
Credits:
- Client: Foxtel
- Head of Content Marketing: Rob Farmer
- Head of Sports Marketing: Peter Jarmain
- Creative Director & Head of Brand: Travis Conneeley
- Sports Marketing Manager: Paul Ibsen
- Advertising Agency: Clemenger BBDO Sydney
- Executive Creative Director: Paul Nagy
- Senior Creatives: Ben Clare and Brendan Willenberg
- Art director: Katrina Jarratt
- Copywriter: Tom Russell
- Group Account Director: Jasmina Krnjetin
- Senior Account Director: Karinne Limberiou
- Account Manager: George Robertson
- TV Producer: Jo Howlett, Rebekah Lawson
- Planning Director: Rob Dougan
- Director: Brendan Gibbons
- Executive Producer: Tara Riddell
- Post-Production: The Editors, Fin studios
- Sound mix: Anthony Tiernan
- Media Agency: Mediacom
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Love it. Great spot. Can’t wait for the NRL season to start.
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Good one for all the meat-heads out there.
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This is one of the best TVC’s for sport I’ve ever seen! Love it!
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