Mahlab releases AI-powered Campaign Scaler to streamline content from data

Mahlab has launched Campaign Scaler, an AI-assisted workflow that transforms large volumes of raw data into relevant content.

The announcement:

Strategic communications and marketing agency Mahlab has today launched CampaignScaler, a proprietary AI-assisted workflow that helps clients transform large volumes of raw data into high-quality narratives and content.

Mahlab head of strategy, Lily Carlyon said: “We work with a range of global clients who are constantly looking for ways to take large volumes of raw data and make it relevant, meaningful and engaging. That’s exactly what CampaignScaler has been built to do.”

Mahlab first developed the solution to support the delivery of a multi-market industry insights report for a leading global fintech company. Over the course of a single week, a team of two extracted and localised more than 7,000 data points, producing interactive reports and press releases for 29 countries in 16 languages.

“CampaignScaler ensured accuracy and speed. It also reduced the strain on client teams who have previously had to be very involved in reviewing content for accuracy, managing data sets and translations. This was a real pain point for our client that this workflow was able to resolve,” said Carlyon.

She added that Mahlab has always been an early adopter of new technology.

“As an organisation, we’re focused on how technology can improve the way we work and deliver more value to our clients. We’ve been using GenAI to support our workflows for the last 18 months. Developing CampaignScaler was an exciting next step.”

CampaignScaler is now available to all Mahlab clients across APAC and globally. Designed to streamline complex localisation projects, it reduces internal workload, accelerates delivery, and ensures every asset is brand-aligned, market-ready and locally relevant.

Source: Mahlab