Maintaining the rage bait of the new content pollution
Welcome to a midweek update from Unmade. Today: Is AI behind the rise of rage-inducing low value content? And Seven crawls back above a half billion dollar market cap.
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Rage bait, stupid food and AI inanities.
Tim Burrowes writes:
Great observations Tim. With the loss of Facebook traffic, web content businesses were already gone. Now with AI-generated pap, even non-commercial web is gone too, because your content won’t be found. And it’s extending within social. This is a poison like water – seems innocuous, but the flood is coming.
Thanks Hal. And what’s also scary are the media businesses who have not yet recognised it
Enjoyable piece, Tim. Enjoyable, but I share your frustration.
Is it too impolitic to mention that numerous mainstream legacy media, and one in particular, have been using the rage bait tactic for some time as part of their general angertainment strategy and need to cultivate engagement?
That’s a good point Mal – for as long as there’ve been newspaper columnists, there’s been rage bait!
It all reminds me of the old UK public service broadcasting joke (which dates back at least to the 1970’s) – “Dear BBC, I wish to complain. So please broadcast something offensive.” Some people are just like that 🤦🏻♂️