A large number of high profile brands including the Commonwealth Bank, Foxtel, Telstra and Qantas and ANZ have taken out a full page ad in today’s The Australian newspaper declaring “corporate Australia supports marriage equality”.
Overall 53 brands declared their support in a full-page ad for Australian Marriage Equality in today’s The Australian, with Pink Media Group managing director Ben Mulcahy calling on more people “to speak to their organisations to get on board with this”.
“We’re hoping many more brands will come on board. This is the first time this has happened, we’re hoping over the next week or two and we’re putting a call out to major organisations nationally to join this initiative and to show their support,” Mulcahy said.
“We’re hoping next time around we’ll need a double-page ad.”
Media brands such as The Pink Media Group, Mamamia Women’s Network, Marie Claire, The Star Observer and Social Diary have all backed the campaign.
The call for reform follows on from Irish voters backing same-sex marriage in a referendum just last week and opposition leader Bill Shorten confirming the Labor party will move a bill to legalise same-sex marriage next week.
“It’s very powerful for major corporates to demonstrate their support, especially at a time when a number of MPs are not supporting marriage equality,” Mulcahy said.
“Having 72 per cent of Australians say they support marriage equality, and having major corporates supporting marriage equality and having Ireland, the UK and most of America supporting marriage equality, is just a powerful way of showing MPs it’s inevitable and it’s what the people want.”
The call out for corporations to support marriage equality follows on from a number of brands getting on board with Mardi Gras earlier this year, with Carsguide.com.au, Telstra, Airbnb, and the ANZ Bank contributing to the event’s funding pool.
Rodney Croome, national convener of Australian Marriage Equality, said in a statement: “I applaud Australia’s business community for its leadership on marriage equality, and for the powerful message it is sending to our federal representatives about moving forward quickly on the reform.
“The business community’s support for marriage equality reflects the importance it places on treating all staff and customers with equal respect, and of maintaining Australia’s positive reputation overseas.
“The 72 per cent of Australians who support marriage equality will look with pride on those businesses who are reflecting their values, and expect parliament to do the same.”
Corporations interested in pledging their support can visit the Australian Marriage Equality website where they can throw their support behind the cause by adding their logo to the website and signing the open letter.