‘Make Ideas More’: NAB targets small and medium businesses

March 22, 2021 10:29

NAB is encouraging businesses to bring their ideas to life with a campaign film that aims to celebrate the ability of business owners to see opportunities that others don’t.

The film sees NAB reinvesting in its ‘More than Money’ brand platform by highlighting the range, innovation and ingenuity of small and medium sized businesses in Australia.

The ad, from Clemenger BBDO Melbourne, comes in response to the NAB Monthly Business Survey finding that business confidence is returning to highs not seen since 2010.

Be a member to keep reading

Join Mumbrella Pro to access the Mumbrella archive and read our premium analysis of everything under the media and marketing umbrella.

Become a member

Zoe Wilkinson

Zoe Wilkinson was a reporter at Mumbrella and the producer of the Mumbrellacast from March 2019 to May 2021.

Topics