‘Make Ideas More’: NAB targets small and medium businesses
NAB is encouraging businesses to bring their ideas to life with a campaign film that aims to celebrate the ability of business owners to see opportunities that others don’t.
The film sees NAB reinvesting in its ‘More than Money’ brand platform by highlighting the range, innovation and ingenuity of small and medium sized businesses in Australia.
The ad, from Clemenger BBDO Melbourne, comes in response to the NAB Monthly Business Survey finding that business confidence is returning to highs not seen since 2010.
“We understand how passionate Australian business owners are and wanted to celebrate their creativity and ability to make ideas more. This is a commitment that NAB is here to support them in bringing those ideas to life via our team of business experts being our 6000 business bankers, specialists and support staff around the country,” said NAB’s general manager marketing – business, Elly Bloom.
The campaign’s launch coincided with the 2021 AFL season kicking off over the weekend, which it is a major sponsor of. The ads are rolling out nationally, led by the TVC. The media strategy has been executed by Mindshare.
Mindshare managing director, Christian Solomon, said: “Business is key for the future success of Australia. This is how important they are. NAB recognise this and celebrate it consistently. Make Ideas More was used as a way to support businesses to think creatively, adapt, and grow.”
Clemenger BBDO Melbourne executive creative director, Richard Williams, added: “Ideas are at the core of every successful business of every size. We wanted to remind businesses of the power of ideas and that NAB has the expertise to make them so much more.”
Credits
Client
Suzana Ristevski – Executive, Group Marketing
Elly Bloom – Executive, Business & Private Bank Marketing
Faycal Ben Abdellaziz – Head of Group Brand
Simon O’Connor – Head of Agri/Metro Marketing
Sue Brailsford – Senior Consultant, Brand Management
Daniel Hill – Senior Consultant, Brand Management
William Leabeater – Senior Consultant, Agri/Metro Campaign Management
Ben Knighton – Manager, Brand Campaign Delivery
Tiffany Duck – Consultant, Brand Campaign Delivery
Alastair Sykes – Consultant, Brand Campaign Delivery
Susanna Hondrokostas – Manager, Brand Identity
Samir Elbelli – Consultant, Brand Identity
Creative Agency: Clemenger BBDO
Media Agency: Mindshare
Production Company: Photoplay
Director: Byron Quandary
Executive Producer: Oliver Lawrance
Head of Production: Emma Thompson
DOP: Thom Neal
Editor: Byron Quandary
Online & Post Production: White Chocolate
Music Supervision: Level Two Music
Sound Studio: Rumble Studios
Sound Engineer: Tone Ashton
Casting Company: i4casting
Casting Director: Joseph Wijangco
Stills Production Company: Photoplay Photography
Photographer: Chris Budgeon
Producer: Ross Colebatch
