Making It Australia premieres to 474K metro viewers while Nine takes the night

Ten’s premiere of Making It Australia pulled in a metro audience of 474,000 metro viewers on Wednesday night while Nine’s The Block won entertainment overall.

The Nine program aired to a 810,000 metro viewers and topped all three key advertising demos in metro markets too.

Josh (left) and Luke Packham on The Block 2021

A spokesperson from Ten said of the premiere: “Making It Australia has not only showcased the incredible home-grown making community, but hopefully inspired and reminded us all how important it is to play and create.

“Pardon the pun, but we are sew excited to see that 52% of the Making It Australia audience was in our key demographic of under 50s. We are confident the show’s colourful, light-hearted and feel-good family nature will continue to engage viewers across all platforms in the weeks to come.

Host Susie Youssef told Mumbrella that she believed this series will appeal to a “wider audience” due to its diverse cast and because more Australians are turning to crafting or DIY amid the COVID-19 pandemic.

Seven’s SAS Australia was second in entertainment programming and in primetime, with 654,000 metro viewers for the third episode of its 2021 season. iHeartPodcast Network Australia has launched a new SAS Australia Debrief podcast, hosted by Merrick Watts and Sabrina Frederick, which will included  two episodes each week for the duration of the new season of SAS Australia.

Also in entertainment, Home And Away had 604,000 metro viewers for Seven, while The Chase Australia had 571,000 metro viewers.

Nine’s Hot Seat brought in a metro audience of 521,000, while Ten’s The Project 7pm brought in 460,000 metro viewers.

The #1 program on Wednesday was Seven News, which had an average of 1.07 million metro viewers, ahead of Seven News at 6.30 with 1.041 million, and Nine News with 1.021 million metro viewers.

Nine won the night, taking an overall network share of 29.3% over Seven’s 28.3%, while Ten had a 17.4% network share, and ABC had 17%.

Nine won primary channel share while the top-rating multi-channel on Wednesday was 7TWO with a share of 3.3% just pipping Ten Bold which had a 3.2% share.

In the latest Daily Consolidated Total TV Report for 8 September, Seven News was the #1 program nationally across linear and BVOD television, with 1.768 million viewers including 36,000 on BVOD.

The Block was #1 in entertainment with 1.421 million viewers, and the biggest BVOD audience of any program, with 187,000 views, an uplift of 24%.

The program with the biggest uplift however was again on ABC. Rosehaven had a 53% uplift on overnight figures and had a total of 866,000 viewers overall.

The day after Nine’s 2021 Upfronts, its morning program Today celebrated its first victory over Seven’s Sunrise across the five metro markets since July of 2018. Today had a metro audience of 281,000, ahead of Sunrise’s 237,000, though the latter won the national battle.

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