EngageTV campaign focuses on benefits of CTV for marketers
Connected TV (CTV) and broadcast video on demand (BVOD) service partner EngageTV has launched a new campaign highlighting the benefits of advertising across CTV.
Targeting audiences in Sydney and Melbourne, the campaign consists of 15-second and 30-second spots and was directed and produced by Optimo and Chocolate Studios in Melbourne.
EngageTV CEO, Lee Stephens, said: “There is excitement around the growth of CTV and BVOD however business owners and marketers are yet to understand the full opportunity as it relates to their business.”
“When we walk advertisers through the targeting and reporting capabilities already available across the major networks and specialty CTV channels, they are invariably surprised.”
EngageTV director of strategy and partnerships, Mark Shaw, added: “Our strength is our independence and focus in targeting clients’ audiences across all TV networks and other CTV channels.
“In a rapidly transitioning TV market, advertisers are seeking advice and leadership on how to make a profitable, audience-led shift from linear to Internet delivered TV.”
EngageTV is running the campaign on their own platform, with parent company Switch Digital managing the display and video campaigns.
EngageTV’s reporting platform tracks completed advertising views by network, postcode, device and time of day. Targeting is across all networks using Roy Morgan and Trade Desk data to target business owners and marketing managers to both a postcode and device level.
As part of EngageTV’s push into 50 regional markets, the business has established national rapid TV production capabilities with Melbourne-based sister agency Optimo, who can produce 15 second and 30 second television ads from $900.
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Zanda Wilson was a reporter and podcast producer at Mumbrella, specialising in radio reporting. He left Mumbrella in September 2021.
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