Mamamia adds Tully Smyth-hosted Social Squad to its podcast suite

Women’s network Mamamia has added another podcast title to its growing audio offering, bringing on ex-Big Brother contestant Tully Smyth to host Social Squad.

The announcement:

Mamamia has announced it will be launching a new consumer podcast, Social Squad, to take listeners behind the feeds of some of Australia’s most powerful influencers.

The podcast will be hosted by influencer and former reality star, Tully Smyth, and builds on Mamamia’s influencer offering, with its Social Squad B2B Agency providing clients with the power of influencer marketing, standalone or integrated into the mix.

Social Squad series one will give listeners behind-the-feeds access to influential women like Elle Ferguson, Flex Mami, Amy Maree Castano, Laura Byrne and Sara Crampton, each disrupting the media landscape on their own terms. Elle Ferguson’s episode includes the story of how she ended up in the house of influencer queen, Kim Kardashian.

Host, Tully Smyth, said: ““Influencer” is such a misunderstood term. There’s so much more to the lives of influencers than can be seen in a feed, and I’m really excited to be working with Mamamia, spilling the tea on what goes on behind the scenes. These days it’s all about authenticity. Influencers are finding creative ways to authentically connect with what they stand for – well the ones with staying power are – and I’m keen to showcase all these brilliant women in the podcast.”

Rachel Corbett, Head of Podcasts at Mamamia, said: “Influencers are the new celebrities but we only get to see the curated lives they present on Instagram. This show is about giving our audience, particularly Gen Zs and millenials, an insight into the lives behind the feeds of the people they follow online.”

The new podcast series continues Mamamia’s phenomenal momentum with monthly listeners up +67% year-on-year (Source: Omny, monthly listeners June 2019), and a current slate of 29 owned and operated shows. Recent new shows ‘True Crime Conversations’ and daily entertainment news treat, ‘The Spill,’ broke into the top charts, ‘The Quicky’ is shortlisted for the Mumbrella Publish Best Podcast award, and this week is the first birthday of ‘You Beauty’ hosted by Leigh Campbell, the podcast for your face that’s been a commercial hit within the beauty category.

Social Squad will drop weekly from Wednesday 28th August, listen here or in your favourite podcast app.

Source: Mamamia media release


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